- Country: Poland
- Summary: Search Engine Optimization and Google Ads Campaign Management Services
- PLT Ref No: 91072734
- Deadline: 15 Nov 2023
- Financier: United Nations International Children's Emergency Fund (UNICEF)
- Purchaser Ownership: Government
- Tender Value: Refer Document
- Notice Type: Tender
- Document Ref. No.: LRFPS-2023-03-9186411
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- Description:
- Through this Request for Proposal for Services, UNICEF seeks to hire an institution/firm to work on Search Engine Optimization (SEO) strategy planning and implementation. UNICEF will work closely with the selected vendor to ensure this planning and execution process, with an aim to achieve: Improvedwebsite visibility for better traffic Higher conversions to the website Appearance as top ten on search engines like Google Increased leads from search traffic Increased volume of visitors Retarget and retain visitors of our website Sustainable search rankings over a long periodThe vendor will setup and monitor search engine marketing (SEM), display advertisements and programmatic ads, suggest audience segmentation strategies, manage monthly budgets, and control Cost Per Acquisition, Cost Per Lead, and Campaigns Revenue. Paid media is optimized towards lead generation and direct web conversions.The vendor will also implement the SEM campaign using the Google Ad Grants allocation for the UNICEF. The campaign will be implemented via the UNICEF Ad Grants account. The vendor will coordinate with the UNICEF focal point for access to this account. Guidelines on campaign management will needto be followed. The campaign aims to: Promote pages on the Spilno website containing useful and relevant information that are related to keyword searches Increase user visits and page views on Spilno website, in particular the pages being promoted (the content to be promoted is to be indicated by SBC section)The vendor will provide strategic guidance with keyword research and trends, landing page optimization, content strategy for paid media ads, content curation, and copywriting for search engine optimization (SEO) platforms.
- Documents:
RFP-9186411-Search-Engine-Optimization-and-Google-Ads-campaign-management-services.pdf
Terms-of-Reference-for-SEO-and-Google-Ads-Services-management.pdf
Terms-of-Reference-Annex-1--Technical-Evaluation-Criteria.pdf
Annex-2-Financial-Proposal-Template-for-SEO-and-Google-Ad-services.xlsx
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CLICK HERE TO LOGINSearch Engine Optimization and Google Ads Campaign Management Services - Poland Tender
The UNITED NATIONS INTERNATIONAL CHILDREN'S EMERGENCY FUND (UNICEF), a Government sector organization in Poland, has announced a new tender for Search Engine Optimization and Google Ads Campaign Management Services. This tender is published on PolandTenders under PLT Ref No: 91072734 and is categorized as a Tender. Interested and eligible suppliers are invited to participate by reviewing the tender documents and submitting their bids before the deadline on 2023-11-15.
The estimated tender value is Refer Document, and full details, including technical specifications and submission requirements, are provided in the official tender documents. Ensure all submissions meet the criteria outlined to be considered for evaluation.
